RedBlack named winner for two 2024 ThinkAdvisor Luminary Awards

RedBlack  has been honored with two prestigious 2024 ThinkAdvisor Luminaries Awards. The company was recognized for Innovation in Rebalancing and Excellence in Marketing/PR.

RedBlack's powerful rebalancing and trading solution, RedBlack, was recognized for its continuous innovation and commitment to client feedback. With over $730 billion AUM on the platform, RedBlack secured the win due to its consistent innovation that is inspired by customer feedback. There were over 110 enhancements made to RedBlack this year, with about 75% stemming directly from customer input. RedBlack is enabling advisors of all sizes to boost efficiencies, manage complex portfolios at scale and improve client outcomes.

The company also picked up the win in the Excellence in Marketing/PR category due to the success of RedBlack’s compelling rebrand of RedBlack, which represented RedBlack's first-ever omnichannel campaign in the U.S. The campaign yielded significant full-funnel marketing-driven impact, including powerful growth in website visits, qualified leads and pipeline.

“The RedBlack team is committed to excellence across all areas of our business, making sure we are empowering advisors with the technology necessary to better serve more clients, widening access to financial advice,” said Jennifer Valdez, Chief Revenue Officer at RedBlack

More information about the awards program and the full list of winners can be found here.