Case study - Eton Advisors

Customer profile

Eton Advisors

A Chapel Hill, NC-based multi-family office managing $2 billion in assets, faced a critical challenge when its previous rebalancing and trading platform provider announced it would no longer support advisory firms outside it would no longer support advisory firms outside its parent company.

The firm turned to RedBlack for a solution that could meet the firm's complex needs, ultimately improving efficiency, and ability to deliver customized solutions to meet the unique needs of their clients.

Challenge

Facing an urgent need for a reliable, scalable solution

Eton Advisors relied on a rebalancing and trading platform that had served their team for a few years when they were informed that the provider would no longer support independent firms. With a limited window of one year to identify and implement a new platform, Eton Advisors embarked on a thorough evaluation of alternatives.

After researching and seeing RedBlack's rebalancing and trading cloud-based solution firsthand through a personalized demonstration, the firm was convinced it would satisfy their needs for a secure, robust, and intuitive solution.

Solution

Implementing a cloud-based platform for enhanced performance.

Eton Advisors selected RedBlack's cloud-based rebalancing and trading platform to meet their growing needs. The implementation process was led by a RedBlack team member who guided Eton Advisor's staff through a structured timeline to ensure a smooth transition with on-time delivery and onboarding before year-end 2024.

Eton's team of four users, including two "power users", quickly adapted to the new platform. The system's intuitive interface, powerful filtering capabilities, and Excel export functionality ensured an easy learning curve and fast adoption.

The cloud-based platform accessibility, improved security, and robust feature set aligned well with Eton's desire for a future-proof rebalancing solution.

Impact

Boosting efficiency and positioning for future growth

Since implementing RedBlack's rebalancing and trading platform, Eton Advisors has experienced improved efficiency and enhanced their ability to better serve their multi family office clients. The platform’s intuitive design has simplified day-to-day operations, while its robust feature set has positioned the firm to advance its client centric approach.

"RedBlack is much easier to use and more intuitive than our previous platform," said Dalton. “Our team adapted quickly, and having the ability to easily filter and export data has been a major advantage.

Eton has also been impressed with RedBlack's customer support, noting that the help desk has been highly responsive and willing to provide higher-touch service when needed. "If they can’t answer a question immediately, they’re quick to schedule a video call to walk us through it," Dalton added.

CASE STUDYFrom sunset to success

Customer profile

Eton Advisors

Challenge

Solution

Key features Eton Advisors now leverage include:

"RedBlack helps us automate our rebalancing and trading, and it’s easier to serve our clients and meet their unique needs."

Impact

"RedBlack is much easier to use and more intuitive than our previous platform. Our team adapted quickly, and having the ability to easily filter and export data has been a major advantage."

Brad Dalton,

Looking ahead

See RedBlack in action