CASE STUDYSound Income Strategies
enhances trading efficiency with RedBlack

Customer profile
Sound Income Strategies
Sound Income Strategies, a privately owned, income-generating registered investment advisor (RIA) and money manager, has seen significant growth over the past three years, doubling its assets under management (AUM) from $1.6 billion to $3.2 billion. A key component of this growth was the firm’s partnership with leading rebalancing and trading solution, RedBlack.
When the firm first implemented RedBlack in 2021, it gained a more sophisticated, multi-asset software platform that provides household-level rebalancing, advanced drift reporting, independent trading, FIX connectivity with block order capabilities, and integration with their key partners. Since then, the firm looked to address evolving trading nuances and scalability challenges through a strategic technology shift to RedBlack's cloud version, supporting rapid growth and complex trading needs
Challenge
The need for greater scalability and speed
Sound Income Strategies stands out among traditional RIAs as it operates as an advisory firm and as a money manager. This unique structure requires handling thousands of trades daily across numerous portfolios. Initially, the firm relied on the on-premises version of RedBlack. As the firm expanded, the need for greater scalability and performance became apparent. In response, Sound Income Strategies decided to move to the cloud-based version of the platform.
Solution
Migrating to RedBlack's cloud version
Sound Income Strategies transitioned to RedBlack's cloud-based platform earlier this year, enabling the firm to gain access to enhanced scalability, real-time security pricing, and faster processing times. This shift was pivotal in meeting the firm’s trading demands and aligning with its growth objectives, while seamlessly taking advantage of the latest platform enhancements.
"We needed to be able to handle the thousands of trades we execute daily to support our business growth, quickly and more efficiently. We knew that moving to the cloud would give us the agility to scale quickly and efficiently as the number and sophistication of trades, portfolios, and exceptions keep growing."
Rana Chander, Chief Operating Officer
Sound Income Strategies
"Our trading team is thrilled—they can now execute thousands of trades effectively. We’re not just keeping up with our growth; we’re setting ourselves up to scale even further."
Rana Chander, Chief Operating Officer
Sound Income Strategies
Impact
Streamlined operations and positioned for future growth
Since migrating to RedBlack cloud, Sound Income Strategies has seen substantial improvements in trading efficiency and operational capabilities. The enhanced platform positions the firm to achieve its goal of reaching $10 billion in AUM by enabling the firm to handle more complex trading strategies and portfolio management at scale.
"With RedBlack as a trusted partner, we’re confident in our path
forward. We’re now better equipped with the tools to manage our unique income-focused portfolios effectively."
Rana Chander,
Chief Operating Officer, Sound Income Strategies
Looking ahead
Evolving with RedBlack
Sound Income Strategies plans to leverage RedBlack's ongoing enhancements, including the introduction of hierarchy models that will allow even more customized advisor solutions. Through the RedBlack model marketplace, advisors will be able to bring their own projects in and choose what they want from specialized vendors, giving the firm’s team more flexibility.
About Sound Income Strategies
Sound Income Group comprises three full-service firms offering marketing, coaching, practice management, investment services, and franchise opportunities for the financial community. It operates Retirement Income Source®, a national network of Income Specialists who help clients establish steady streams of income; Sound Income Academy, a recruiting and marketing firm, and Sound Income Strategies, LLC, an SEC registered RIA with more than $3 billion assets under management (AUM).
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