Tax-smart portfolio rebalancing
6 best practices to reduce your clients' tax burdens and grow your practice
Table of Contents
Introduction
After a turbulent 2022 that saw the S&P 500 drop nearly 20%, 2025 brings renewed volatility—this time with the index in the green, even as GDP contracted by 0.3% and the US dollar fell 4.6%, fueling recession fears amid shifting tariff policies.1
But investment advisors have a rare chance to make the best of the situation with tax-smart rebalancing – a major value-add, year-round opportunity to help clients reduce or eliminate their tax consequences.
Offering value-added services focused on estate and tax planning have become more important for advisors to remain competitive and grow their businesses. 70% of RIAs say tax planning would add the most value to their practice.2 And while 84% of financial advisors are focused on delivering tax optimization for their clients, it has the highest rate of reported dissatisfaction (22%).3
Portfolio rebalancing can help advisors harvest losses and limit capital gains since it combines well with tax planning, reevaluating, adjusting risk tolerances, and resetting financial goals. Asset location optimization, target overrides, capital gains budgeting, and custom thresholds on unlimited sets of tax rules are other powerful ways to meet clients’ specific tax strategies and control their annual tax burdens at the individual or household level.
91% of advisor practices currently use trading and rebalancing technology4 to upmarket their service strategies, scale to meet the needs of a growing client base and gain operational efficiencies. In addition, the trading/rebalancing part of the tech stack is increasing in importance as firms grow larger.5 However, only 39% of advisors are very satisfied with their trading and rebalancing solution,4 and may not have the capabilities to meet their clients’ tax goals.
Here is why offering tax-smart rebalancing is key to your value proposition and six key ways to leverage it as part of your growth strategy.
What is tax-smart portfolio rebalancing?
Tax-smart rebalancing can help advisors reduce or eliminate their client’s tax consequences through:
- Asset location optimization
- Tax-loss harvesting
- Capital gains budgeting
- Applying unlimited sets of tax rules
- Custom thresholds
SECTION 1 Why tax-saving services are changing the game
In a quest to preserve wealth and assets, clients are increasingly seeking investment advisors who can help reduce their tax burdens. In addition, growing competition across channels is driving firms to look for ways to improve the value they offer to current and potential customers as part of an “upmarket” services strategy.
In response, more firms are offering specialized services to address ideal client needs. For example, 73% of financial advisory firms are now offering tax planning services to their clients.6
90% of consumers
with over $250,000 in assets said they wanted tax planning from their financial advisory firms.
Source: Herbers and Company Service Market Growth Study, 2023
Rebalancing can help advisors add to investment performance without adding risk. By creating “tax alpha,” an advisor can incorporate tax-aware strategies into investment management that provide clients with both permanent and temporary tax savings.
By offering tax-smart rebalancing, you can drive more upside opportunities.
Some of these include:
Offering tax-deferred solutions
An increased appetite for tax-deferred solutions is especially prevalent among high-net-worth (HNW) individuals. With the development of the direct indexing industry, investors can now directly hold a specific combination of the individual securities that make up an index based on client requirements like tax management, ESG investing, or other factor tilts.
The use of direct indexing with affluent and HNW investors is also expected to play a prominent role in the forecasted growth of separate accounts over the next two years.2
Advisors should consider how they can incorporate financial planning into their practice and heighten clients’ awareness of tax implications as part of their value proposition to more affluent investors.2
Estate taxes and intergenerational wealth transfer
Baby Boomers are estimated to transfer roughly $84 trillion to younger generations, primarily Gen X and Millennials, over the next few decades, which could cause heirs to potentially face substantial estate and gift taxes of 40% or more.
Advisors will need to help clients who receive a sizable inheritance and confidently grasp tax implications, plan retirement, manage their tax burden and estate planning, and provide support with value-added services related to wealth transmission.
However, Millennials are more than twice as likely (73%) than Boomers (29%) to switch between providers, to move assets between firms or to begin working with new wealth managers.7 Long-term success serving younger generations will depend on wealth managers’ ability to build a sophisticated picture of individual investors’ mindsets and behavioral traits.
Upmarket service strategies
Studies show that managing tax implications is one of the most compelling ways an advisor can add value to their clients’ portfolios. As a result, more advisors are talking with their clients about ways to take tax-smart approaches to asset location, transitions between portfolios, household-level management, and tax-loss harvesting.
Uncertainty in future federal estate, gift, and generation-skipping transfer tax rules will drive more investors to rely on their financial advisors to help reduce their tax burdens. RIAs now offer an average of 2.4 advanced planning services, with the most common being tax planning (58%), estate planning (52%), business planning (33%), and trust services (19%).8 However, over 46% of affluent investors said their wealth management providers do not offer value-added services, such as tax planning.9
Scaling to downstream markets
Certain aspects of traditionally “higher-end” service offerings, such as tax and intergenerational planning, are proliferating downstream slowly, provided they can be offered in a scalable manner.
Wealth management leaders believe the next major disruption would likely come from the mass affluent space, powered by technology to boost productivity and integrate strategies in one place, and shifting the advisor’s role from investment selector to comprehensive wealth coach.10 An average of 48% of clients receive comprehensive ongoing planning advice, and advisors expect this proportion to increase to 55% by 2026.11
Boosting efficiency amid waning new talent
While firms typically rely on adding advisor headcount for growth, they also face talent shortages. Over time, the trend will continue to test traditional wealth managers’ abilities to adapt, compete and grow seamlessly. To overcome talent challenges, firms need to streamline and continuously improve their workflows to enable more trading and money management while increasing margins and controlling operational costs.
Automating rebalancing and trading is crucial to drive operational efficiency and standardized, documented rebalancing techniques which ultimately let your team do more in less time. Freeing up your team to implement your firm’s unique investment management approach, confidently and quickly respond to market movements, tailor, and scale services, and grow the business – without having to add more headcount.
SECTION 2 Six best practices for tax-smart rebalancing
Here are six key ways to ensure your rebalancing and trading remain in sync with your clients’ tax requirements and objectives.
1. Harvest tax losses or gains
With ongoing market volatility, your clients may find themselves sitting on losses that can be harvested to offset capital gains and reposition asset allocation while maintaining their desired portfolio allocations. Rebalancing should allow you to easily harvest tax gains or losses and utilize substitute securities to maintain market exposure while avoiding potential wash sales. It should also provide capabilities for:
- Realizing gains or losses at the position or classification level and holistically across investment portfolios.
- Factoring in restrictions, minimum trade size, and loss or gain thresholds to influence trade recommendations.
- Offering different methods of harvesting gains and losses, including closing the position, selling lots based on cost basis method, and selling specific lots.
2. Set capital gains limits
Avoiding short-term capital gains is the simplest example of a permanent tax savings strategy, while location optimization, which places an investment in the most appropriate type of account to best minimize taxes, can provide both permanent and temporary tax savings.
Establishing capital gains limits can help control your clients’ annual tax burdens by letting you automatically set budgets for short-term, long-term, or combined capital gains based on a dollar value or as a percentage of the overall portfolio.
During rebalances, your rebalancing platform will alert advisors if a trade is at risk of breaching a pre-specified budget, considering short-term and long-term gains, capital loss carryovers, and gains generated from the orders themselves.
3. Optimize asset location
The allocation of various financial assets you set when establishing a client's investment plan may no longer be in line with that plan. Enter rebalancing to realign assets with your client's strategy while simultaneously helping to avoid triggering taxable gains in taxable accounts. Optimizing the location of assets in various types of accounts can significantly reduce the tax impact of the portfolio.
Therefore, rebalancing should also enable you to define location preferences across taxable, tax-deferred, and tax-exempt statuses.
4. Adopt householding models
Householding structures can help you meet clients’ increasing demand for location preferences and tax efficiencies.
Liquidating securities to cash across all those accounts, putting them into a household, and using location preferences to dictate where the securities should be held is a clean-slate approach but may present significant tax consequences. In contrast, a natural drift approach prescribes slowly moving or weighting securities according to the household model as changes in prices or managers occur.
Reviewing a client’s risk profile holistically across all accounts within a household lets you assess the proper alignment between risk tolerances, preferences, and capital gains budgets. To maximize tax efficiencies, a rebalancing system should offer wash sales logic across the household.
5. Use what-if scenarios
Many financial advisors leverage what-if scenarios on model allocation changes or tax-loss harvesting events. Using automated rebalancing, advisors can have the flexibility and power to test different types of capital gains budgets, tax goals, or other scenarios across their entire client base or a subset of clients before following through on trades.
Exploring tax-loss harvesting opportunities and what-if scenarios can help you better position clients for the future.
6. Do year-round tax planning
Experts agree that checking in on clients' investments regularly is key to taking advantage of significant tax benefits. Rather than an annual event centered solely on tax season, apply tax-sensitive rebalancing approaches throughout the year to ensure your clients’ investment policies and tax efficiency goals are consistently met.
Rebalance at least quarterly, harvest material losses during the year, avoid material capital gains distributions and adjust the location of assets in retirement accounts for maximum tax benefit.
Testing out tax-loss harvesting scenarios
A wealth management firm was looking to tax-loss harvest across 6,000 accounts but was unsure of the specific day it would (or should) execute the rebalance.
Using what-if scenarios in the RedBlack platform, the firm could run a tax-loss harvesting rebalance each day to mock-up orders in case it decided to trade that day.
When the day came to execute the tax-loss harvest, the firm could run over 70,000 orders worth over $1 billion seamlessly using RedBlack’s order management capabilities.
SECTION 3 The need to automate rebalancing
Today’s investors want tailored models that fit their specific preferences, rules, exceptions, and opportunities to gain tax efficiencies. Therefore, advisors must be adaptable to personalize and tailor models to the client’s situations and do it at scale.
Manual techniques are time-consuming and will likely cause you to miss tax-savings opportunities. A sophisticated rebalancing platform is needed to meet a variety of strategies throughout the year while enabling you to bring on more clients and give each the same high-quality service – without additional overhead or complexity.
Functionality such as asset location optimization, tax-loss harvesting at the position or tax lot level, and capital gains budgeting can enhance the ability to meet clients’ specific tax strategy goals.
To help maximize tax efficiencies for your clients, your rebalancing solution should enable you to:
- Ensure rebalancing and trading remain in sync with client risk profiles and tax requirements
- Set an unlimited set of tax rules
- Personalize and scale rebalancing and trading across accounts and households
- Support intergenerational wealth transfers
- Quickly see potential tax consequences across a household in a single portfolio
- Define location preferences across taxable, tax-deferred, and tax-exempt statuses
- Create an unlimited amount of location preference sets
- Import restrictions, equivalents, and account and household attributes
- Customize the rebalance settings for a group of portfolios
- Tailor thresholds created at the account, asset classification, or household level
- Offer wash sales logic across a household
SECTION 4 What your clients want
As today's investors demand reduced tax burdens, tax-smart rebalancing plays a more significant role in how firms deliver personalized and scalable value-added services. Addressing evolving client preferences and providing highly individualized service can give you a competitive edge. Ongoing volatility, inflation, rising interest rates, and estate tax increases are placing a premium on solid fiduciary advice.
Many advisors are leveraging automated rebalancing to implement different tax-saving strategies like tax-loss harvesting and location optimization to ensure clients are where they need to be while supporting the next generation of investors.
With a greater focus on tax efficiency and the help of powerful tax-aware rebalancing, advisors can strengthen client engagement and grow their practices.
Sources
Sources:
1 The first 100 days: What Trump’s policies mean for investors, J.P. Morgan Wealth Management, May 2, 2025.
2 2024 RIA Benchmarking Survey, Raymond James.
3 The Cerulli Edge | U.S. Advisor Edition – The Trends for 1Q 2025 Issue, Cerulli Associates.
4 The Cerulli Report | State of U.S. Wealth Management Technology 2025 - Technology as an Enabler of Service Delivery, Cerulli Associates.
5 T3/Inside Information Software Survey 2025.
6 Herbers and Company Service Market Growth Study, 2023.
7 2023 EY Global Wealth Research Report.
8 The Cerulli Report | U.S. RIA Marketplace 2024 - Redefining the Framework of Independence.
9 Capgemini, Wealth Management Top Trends 2024.
10 “The leaders of wealth management: advisory and wealth are going from very high-end clients to mass affluent,” Citywire Americas, April 23, 2025.
11 The Cerulli Report | U.S. Advisor Metrics 2024 - Adding Services to Scale
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